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When you think of a three-minute, hyper-competitive mobile game, deep storytelling and complex lore are usually the last things that come to mind.
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But as these games generated billions of dollars, the studios realized the massive potential of building a true intellectual property.
+Environmental Storytelling
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As you progress from the lush green training camps to the terrifying, lava-filled legendary arenas, you are taking a geographical journey.
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The background details of these maps often hint at upcoming card releases or explain the origins of certain troops.
+Developers love adding these secrets.Seasonal updates often change the look of the arenas entirely.The design of the king's tower changes as you level up.
+Giving Life to the Cards
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The most effective way developers convey personality is through incredibly expressive, exaggerated character animations.
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These personality quirks make players fall in love with specific cards, leading them to buy physical plushies and t-shirts.
+Storytelling MethodImplementationUnit BiosThe short paragraph of text visible when upgrading a card often contains jokes, puns, or vital lore about the character's originEmotesProvide a massive injection of personality, allowing players to express anger, joy, or confusion using the faces of their favorite troops
+Building a Transmedia Empire
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The story is no longer confined to the three-minute arena matches.
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The next time you deploy a card, take a second to read its description or watch its deployment animation closely.
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